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CES 2011 4-January-2011

Microsoft takes on Apple and Google TV
By Steve Safran

Microsoft is entering the set-top box competition for your TV, according to a report in the Seattle Times. Joining the ranks of Apple TV and Google TV, Windows TV looks to enter this emerging market.

Microsoft is introducing the product at the Consumer Electronics Show (CES) this week, and several reports have pinned the price point at about $200. That may be a tough sell, with Apple TV now going for $99. Google TV appears to have more bugs to work out; it has reportedly asked its partners to pull their Google TV appliances from CES while it refines the software.

While this is an emerging market, it’s certainly growing. The NPD Group reports that internet-connected TVs now account for 12 percent of all flat-panel TV sales.

Microsoft CEO’s keynote at CES will be streamed live here, Wednesday at 6:30 p.m. PT.

UPDATE: LR commenter Josh Braun raises an excellent point: Shouldn’t Microsoft have this software on its XBoxes? Sure enough, that’s reportedly part of the plan.